NIKE MEX
23 DEGREES AGENCY
TV CONTENT
2019
TV CONTENT
2019
I was responsible for the creation of a commercial for Nike Mexico, promoting the City of Youth program, an initiative designed to encourage physical activity among young people in Mexico.
The project involved animating designs and posters created by renowned Mexican lettering artist Anibal Pharrell, bringing his work to life through dynamic motion and visual storytelling. Additionally, I handled visual effects editing, integrating diverse elements, shapes, and motion graphics to enhance the overall energy and impact of the campaign. Beyond animation, I also led the video editing, music production, and sound design, ensuring a seamless and immersive audiovisual experience that resonated with the brand’s youthful and vibrant identity.


