LAS 3 BRUJAS

MQWATSON
SOCIAL MEDIA CONTENT
2025

For the Las 3 Brujas Christmas campaign, I developed the motion design and art direction for a series of three reels, working from a concept and storyboard previously defined by the client. The project combined animation, collage, typography, and video into a cohesive mixed media visual language, aligned with the humorous and ironic tone of the claim “No podemos limpiar tus liadas, pero sí tu casa”.

Each reel was structured around a key date in the Spanish Christmas calendar December 24th, December 31st, and Three Kings’ Eve presenting different situations that consistently led to the same closing message, reinforcing narrative cohesion and brand recall. Las 3 Brujas, a long-established Spanish household brand, was translated into a contemporary digital format that balances tradition with modern storytelling, resulting in a festive campaign that feels confident, current, and culturally resonant.