BEEFEATER LONDON
EXIT SPAIN AUDIOVISUAL
TV CONTENT
2018

I was responsible for the motion graphics and special effects in the Beefeater "London Town" commercial, creating dynamic typographic elements and closing sequences that reinforced the campaign’s bold, urban aesthetic.

Key animations and VFX included the hair-effect pants, developed using 3D techniques, adding a surreal and playful touch to the visuals. Additionally, I designed and animated a series of immersive effects for the nightclub entrance scene, featuring elements inspired by retro video games like Pac-Man ("Comecocos"), a giant eye, a moving subway wagon, and an infinite tunnel, all contributing to the ad’s vibrant and energetic atmosphere. This work was carried out in collaboration with the Exit Spain post-production team, ensuring a seamless integration of motion graphics and VFX into the final piece. The result was a visually striking commercial that captured the spirit of London nightlife with a bold and dynamic execution.