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Creative proposal for Aussie's instagram feed. We created four types of content supported by a brand manual designed especially for the brand on social media. Through illustration and still lifes we wanted to show the wide range of products. Reviews from real users who use Aussie in their daily routine would bring veracity to the account. Real stories from real women.

With the claim "Aussie leaves you soft", we proposed to leave aside the feed posts that we are so used to seeing, to promote the stories as ephemeral pieces that only last 24 hours. Through this type of content we would promote Aussie Hemp, Aussie's latest and innovative range of products made from Australian hemp seed extract.