AUSSIE
SOCIALMOOD
SOCIAL MEDIA CAMPAING
2020
SOCIAL MEDIA CAMPAING
2020
We developed a creative strategy for Aussie’s Instagram feed, designing four distinct content types supported by a custom brand manual tailored specifically for social media. Our goal was to showcase the brand’s diverse product range through a combination of illustrations and still-life compositions, bringing a fresh and engaging visual identity to the platform.
To add authenticity, we incorporated real user reviews, highlighting how Aussie products seamlessly fit into their daily routines. These were genuine stories from real women, reinforcing trust and connection with the audience. With the claim "Aussie leaves you soft", we moved away from conventional static posts, shifting the focus to ephemeral content—Instagram Stories designed to last only 24 hours. This approach not only increased engagement but also aligned with the fast-paced, immersive nature of social media. This strategy played a key role in promoting Aussie Hemp, the brand’s latest innovation, featuring Australian hemp seed extract—a range designed to revolutionize hair care with its nourishing and restorative properties.








