RON BARCELÓ
SOCIALMOOD
SOCIAL MEDIA CAMPAING
2020
SOCIAL MEDIA CAMPAING
2020
I developed and executed the creative concepts for the Desalia "Live Now" campaign, as well as Barceló’s "By the Face" and "Year 0" campaigns, bringing them to life through tailored adaptations. With the claim "Vive Ahora" (Carpe Diem), we infused the brand’s identity with a spontaneous, now-or-never attitude, reinforcing Barceló’s energetic and bold personality across all content.
In addition, I led the 2020 Halloween campaign for Barceló Rum, overseeing the creation of illustrations, deck design, packaging, and game instructions. This exclusive tarot-inspired collection was printed and distributed among influencers, who hosted live tarot readings on Barceló’s channels, engaging the audience in an immersive experience. The campaign also featured social media raffles, expanding the brand’s reach and interaction. By combining bold visual storytelling with interactive engagement strategies, these campaigns successfully strengthened Barceló’s brand identity, enhancing its presence in digital spaces and beyond.








