KAIKU
SOCIALMOOD
SOCIAL MEDIA CAMPAING
2020

Kaiku "Begetal" embraces absurd humor to comment on everyday news, vegan food, and the social stigma surrounding it—an account where laughter is not just entertainment but a way of life. To reinforce this unique personality, we developed a brand style guide that defines its visual identity. This included illustration styles, typography, color palettes, and organic shapes, all designed to reflect Kaiku’s relaxed, natural, and lighthearted character.

Kaiku is a Spanish brand with a rich heritage in dairy products and plant-based beverages, founded in 1960. Known for its quality, innovation, and commitment to sustainability, it offers a diverse range of products, from milk and yogurt to oat, soy, and almond-based alternatives, catering to evolving consumer preferences. Through this project, we ensured that Kaiku "Begetal" not only stood out visually but also authentically conveyed its playful and unconventional approach to plant-based living.