ABOUT
CLIENTS
MOTION REEL
TV CONTENT
BEEFEATER LONDON
MOVISTAR TOROS
COINTREAU
JEREZ 2031
MEDIA LAB
POP COD
NUTELLA
BROKAW
NIKE MX
TVE 24H
BIZUM
ACH
EVENTS
PURE - 24
PURE - 25
FURTHER EAST - 24
FURTHER EAST - 25
RRSS CONTENT
LA LIGA - ALHAMBRA
FLAMENCO NÓMADA
SOLÁN DE CABRAS
AMAZON FASHION
LAS 3 BRUJAS
PRIME VIDEO
ANGOSTURA
ECOEMBES
BEER 1906
RED BULL
SVQ REEL
SPOTIFY
MG GIN
RINGR
COLABS
DANIEL DIOSDADO
ZEBRADAA
EXIT SPAIN
DESIGN
RON BARCELÓ
AUSSIE
KAIKU
︎ ︎ ︎ ︎
ECOEMBES
APPLE TREE AGENCY
SOCIAL MEDIA CONTENT
2025
This project was created to visually translate the concept of circularity and recycling in a clear, fluid, and approachable way, showing how an everyday object can be transformed into something completely new when recycled correctly. Developed for Ecoembes, with Apple Tree as the intermediary agency, the piece turns a complex environmental message into a direct and easy-to-understand visual narrative, designed specifically for a reel format.
The visual universe is based on the illustrations by Inma Hortas, whose colorful, graphic, and expressive style sets the foundation for the story. Building on this base, I was responsible for the entire animation of the project, designing the movement, transitions, visual rhythm, and effects to reinforce the idea of continuous transformation. Each scene change and object metamorphosis is carefully crafted to support the core message: when waste is recycled properly, materials can have infinite lives. A project where illustration and motion design come together to make circularity visually engaging, clear, and memorable.
The visual universe is based on the illustrations by Inma Hortas, whose colorful, graphic, and expressive style sets the foundation for the story. Building on this base, I was responsible for the entire animation of the project, designing the movement, transitions, visual rhythm, and effects to reinforce the idea of continuous transformation. Each scene change and object metamorphosis is carefully crafted to support the core message: when waste is recycled properly, materials can have infinite lives. A project where illustration and motion design come together to make circularity visually engaging, clear, and memorable.
